Hello Myrrh
ST. PETE, FL
BRANDING
these are the power suits of earrings. wear them with pride.
Earrings. A simple accessory for some. A bold expression of self for others. HelloMyrrh is dedicated to celebrating community and empowering everyone to take on the day with confidence. Murlene needed a brand refresh that realigned her values with her visual footprint. She wanted to have a visual language to uplift her brand story.
Historically bowls have symbolized community, sharing, and celebration - this informed the creative paths we took. We played with organic shapes that mimicked Murlene's earrings. By combining the symbolic meaning of a bowl and the playful shapes of the earrings we were able to create a logo mark that spoke to the values of HelloMyrrh.