this is a family affair so it’s important that everyone feels equally represented

Redland Brothers is a family-owned and operated wholesale plant nursery. As a new business stepping into the landscaping industry they needed a logo that appealed the corporate world but didn't get lost in the shuffle.

So how do you stand out in an industry that's already crowded? This was the question that Redland Brothers needed help answering. We explored different ways to bring together a sophisticated but still friendly feeling. By infusing the logo mark with the story of the four brothers we touched on creating a feeling of familiarity. The color + type system brings the professional energy to elevate the overall brand.